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What if I told you that one of the most powerful leadership strategies is also one of the simplest?
On the first episode of our new season of Exponentially Elevate Your Leadership Impact, I was joined by the incredible Amy Wineland Daughters. Her message was clear: leaders who practice handwritten gratitude cultivate cultures that thrive.
Amy shared a powerful story about a leader overseeing 1,500 employees. After hearing Amy speak, this leader committed to writing just one handwritten note a week to a team member. Not a mass email. Not a performance incentive. Just one simple card, handwritten and heartfelt.
The results? Over time, there were measurable improvements in employee satisfaction, retention, and morale. Not because of big changes, but because of one consistent, meaningful habit. Employees felt seen. Valued. Appreciated.
Gratitude isn’t just a feel-good activity—it’s a performance enhancer. When people feel appreciated, they engage more fully. They go the extra mile. They stay longer. They care deeper. And the data backs this up: workplaces with a culture of recognition see lower turnover, higher productivity, and better team dynamics.
Why does this work so well?
🌱 It’s personal. When someone takes time to handwrite a note, it tells the recipient they matter—not as a task, but as a person.
🤝 It builds bridges. Handwritten notes can close gaps between roles and levels. Leaders connect directly to individuals across the organization.
📍 It anchors your culture. We can talk about values, or we can live them. Acts of written gratitude reinforce the behaviors and attitudes we want to see repeated.
Amy and I also highlighted fun and creative ways to embed gratitude into team culture: writing uplifting messages on paper plates that team members wear like necklaces, creating "note stations" in breakrooms, or beginning meetings with a "gratitude minute" where everyone writes a note to someone else in the organization.
This isn’t just feel-good fluff. It’s a replicable, low-cost, high-impact tool that helps leaders retain top talent, prevent burnout, and foster loyalty.
Reflection:
Think back over your week. Who stepped up? Who showed growth? Who made someone else’s day easier?
Now, write it down. Not in a text. Not in an email. On a piece of paper. With your pen. By your hand.
Challenge:
Leaders, start your own "Note-a-Week" habit. If you wrote just one note each week for a year, that’s 52 moments of leadership that could impact someone’s day, their confidence, or even their decision to stay in your organization.
Need help tracking it? Start a spreadsheet or a leadership journal. Each week, note the person you wrote to, why you chose them, and what you noticed afterward. Did their energy shift? Did they smile more? Did they go above and beyond?
When you start looking for reasons to write, you begin seeing the good all around you.
Gratitude doesn’t need a grand stage. Just a pen, a card, and a few minutes of your attention. Show up on paper—and watch your leadership ripple in ways you never imagined.
The ripple effect is real. That person you wrote to? They may go home feeling more confident and treat their family with more patience. They may pass on the kindness to a colleague. One note can create a chain of goodness you’ll never fully see—but you can trust it’s there.
Your culture is your responsibility. Let handwritten gratitude be part of the way you lead, love, and lift others. Because leaders who appreciate consistently lead impactfully.
#ExponentiallyElevate #LeadershipImpact #GratitudeInLeadership #HandwrittenNotes #PositiveCulture #LeadershipMatters #PeopleCenteredLeadership #IntentionalLeadership #LeadWithHeart #LeadershipStrategy #LeadershipChallenge #DoGoodLeadership #LeadershipGrowth #EmpoweredLeadership #LeadershipDevelopment #NoteAWeek #WomenInLeadership #CultureOfAppreciation #TeamEngagement #LeadByExample
🔗 Learn more or reach out: www.drstephanieduguid.com
I'm Dr. Stephanie
Educator, speaker, mentor, author, and the creator of The Leadership Dance.
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